Introducing Maya

spectacular summer secrets

Waldorf Honda was looking for a way to differentiate. We took an old classic ad concept, the spokesperson, and recreated it for the modern age and the slim budget and timeline. Skip the video shoot, and go straight to fun, friendly (and very Honda) land. Introducing Maya. She’s got just enough sass to be lovable and just the right pixels to be relatable.

Roles: Edit, Rig, Animate, VFX, Some Illustration

Get in on the Secret

We leveraged a considerable rig to create a very human character who can speak to the benefits of shopping at Waldorf Honda across a multitude of videos in different contexts. She’s versatile and almost timelessly current. Is that even possible? Looks like it is.