The ultimate modern approach to automotive retail. We looked to the fashion industry for inspiration in creating a trendy, friendly feel. Carefully curated stock footage is married to vehicle imagery with some skillful editing and snappy graphics to connect the customers joys in life with the joys of car ownership. And we know just where to find the car you need for what you love. In this case, i40 Auto Mall, a fictitious company used as a stand in for the process of creating spec work.