Netsertive had a need for a full TV commercial for the BMW X3 that would create the kind of high end experience BMW owners are looking for. There was no budget for shooting and no footage available of the car. This required a more creative and thoughtful approach. By elevating the imagery into cinemagraphs, and cranking up the epic meter, the vehicle appears to be captured in the midst of powerful moments. The X3 becomes staged as the hero in viewers’ experiences, enticing potential consumers to become their own heroes by simply owning the BMW X3.